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TransUnion Reinforces Versatile Data and Analytics Capabilities with Acquisition of eBureau

Stacy Campbell-Kraft

Chicago, Oct. 10, 2017 – TransUnion (NYSE: TRU) announced today that it is continuing to build upon its success as a source of groundbreaking, versatile data and analytics capabilities with the acquisition of eBureau, a leading provider of custom-analytic solutions with both credit-risk and anti-fraud applications.

eBureau’s rapid-model-development platform enables financial institutions to quickly develop and deploy bespoke analytic models customized to their particular needs. A traditionally multi-month, cumbersome process can be reduced to a matter of days. In areas like fraud, this enables customers to more quickly address changes in their external environment.

The purchase allows TransUnion to accelerate eBureau’s market presence by leveraging existing TransUnion relationships with thousands of financial institutions. Additionally, TransUnion will enhance the effectiveness of eBureau’s analytics with the introduction of new data assets, leading to greater accuracy and effectiveness to promote safer lending and less fraud. The eBureau solution will be integrated into the widely acclaimed Pramasm platform, allowing lenders to move directly from market insight to action.

“TransUnion is committed to finding innovative ways information can be used to help businesses and consumers make smarter decisions,” said Chris Cartwright, President of TransUnion’s U.S. information services business unit. “eBureau is a strong addition to TransUnion’s business, enabling the company to fortify its analytics portfolio and extend its Prama platform, further enhancing our value proposition.”

The acquisition will benefit customers by reducing opportunities for error, maximizing model performance and enabling tight, transparent model governance.

“Together, TransUnion and eBureau will change the statistical score development process so that predictive analytics can be extended to organizations of varying size and capabilities,” said Dane Mauldin, Executive Vice President of TransUnion’s U.S. information services business unit. “With full access to TransUnion data and attributes, the eBureau model platform will dramatically expand its effectiveness and use cases for our customers.”

“Joining TransUnion creates significant opportunities,” said Gordy Meyer, CEO of eBureau. “TransUnion’s trusted brand and relationships combined with eBureau’s speed of development and delivery will result in further innovation for customers.”

The acquisition closed on October 2nd, and financial terms were not disclosed.

About eBureau
eBureau was founded in 2004 and has become an industry leading provider of predictive analytic and information solutions. eBureau utilizes its patented technologies and big data assets to help businesses acquire customers, manage risks and maintain customer relationships. Our services access vast amounts of predictive data to deliver instant insights that help inform critical decisions throughout the customer lifecycle and are helping Business-to-Consumer (B2C) and Business-to-Business (B2B) companies improve profitability, boost efficiencies, reduce losses and increase revenue.

About TransUnion (NYSE:TRU)
Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide.

We call this Information for Good. http://www.transunion.com/business