SAN FRANCISCO, CA, October 12, 2017– TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, completes spin-out from eBureau, LLC, and secures $5 million Series A funding, from Redpoint Ventures, Split Rock Partners and Tenaya Capital. The new investment will help TruSignal accelerate growth and the execution of its product roadmap, including the general release of TruAudience\u00ae Platform Custom APIs.<\/p>\n
\u201cThe ecosystem is reaching a tipping point with the use of offline data to inform data-driven marketing,\u201d said Chris Moore, partner, Redpoint Ventures. \u201cTruSignal gives marketers the power to develop their own audience-based targeting for all digital campaigns, not just the small percentage at the bottom of the funnel. This is game changing for brands to get their message to exactly the right people across digital, mobile and soon enough, TV. The market potential is enormous for the $39.5 billion programmatic media buys forecasted for 2018.\u201d<\/p>\n
Leading digital marketing hubs and data providers can now integrate TruSignal\u2019s advanced insights, modeling and cross-channel solutions within their own products.<\/p>\n
\u201cTruSignal is a strategic component to our platform and the solutions we deliver to our clients,\u201d said Anupam Gupta, chief product officer, 4C. \u201cTheir ability to rapidly augment our proprietary audiences with additional high-value data has helped to scale our business.\u201d<\/p>\n
This significant round of funding serves as validation of TruSignal\u2019s technology and proven success with brands, agencies and platforms.<\/p>\n
\u201cWalled gardens have offered advanced audience techniques, such as people-based lookalikes for years now. However, competing platforms are challenged to find an effective solution to incorporate offline data and predictive modeling into their people-based advertising,\u201d said David Dowhan, CEO, TruSignal. \u201cOur new platform APIs make it easy and cost effective. They offer digital marketing hub providers a fast, transparent and scalable way to use advanced data-driven audience technology and compete effectively for advertiser dollars. This is not another platform to log into, rather TruSignal improves existing platforms with people-based, cross-channel targeting, insights, lookalike modeling and bid price optimization.\u201d<\/p>\n
The new suite of APIs delivers a fully integrated solution including identity resolution, predictive modeling, best-of-breed insights, cross-channel delivery and access to robust offline data sets. Partners and platform providers looking to advance their current product suite, expand customer relationships and deliver additional value faster and at scale will have it all at their fingertips within their own UI.<\/p>\n
\u201cTruSignal is a valued partner of Amobee and committed to innovation,\u201d said Maureen Little, SVP business development, Amobee. \u201cBetter understanding of audiences through offline data modeling remains a key priority for marketers. Amobee and TruSignal\u2019s partnership bring advanced data and insights to our clients.\u201d<\/p>\n
\u201cTruSignal is a critical partner,\u201d said Todd Rose, chief business development & strategy officer, NinthDecimal. \u201cTheir scalable, accurate data and people-based audience targeting solutions deliver incremental results for our clients.\u201d<\/p>\n
In addition, the TruAudience\u00ae Platform is built for speed and capacity. It creates custom audiences in hours and delivers hundreds of people-based audiences every month.<\/p>\n
Key Features and Benefits of the TruAudience\u00ae Platform Custom APIs:
\n\u2022 Flexible, easy options for identity resolution, including CRM, hashed emails, pixel, mobile IDs, location data, search data and more.
\n\u2022 Ability to export more than 360 summarized insights about audiences, ready in minutes.
\n\u2022 Custom predictive lookalike and audience expansion models built in hours.
\n\u2022 Capacity to build hundreds of audiences per month.
\n\u2022 Dynamic, real-time audience sizing based on budget and scale needs.
\n\u2022 Cross-channel distribution to more than 400 leading platforms.
\n\u2022 And much more.<\/p>\n
\u201cThe new suite of APIs is a key component to the value we deliver for our clients,\u201d said Dowhan. \u201cOur ability to customize the platform and incorporate data owned by our partners into the stack is a core differentiator.\u201d<\/p>\n
About TruSignal, Inc.<\/strong> Learn more at\u00a0www.tru-signal.com<\/a> or at the company’s\u00a0Audience Matters blog<\/a>\u00a0and follow TruSignal on\u00a0Twitter<\/a>,\u00a0LinkedIn<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Predictive Score Marketing technology company releases TruAudience\u00ae Platform Custom APIs that enable partners to seamlessly integrate offline data and lookalike modeling within their own platform. SAN FRANCISCO, CA, October 12, 2017– TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, completes spin-out from eBureau, LLC, and secures $5 million Series A funding, from Redpoint […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3661","post","type-post","status-publish","format-standard","hentry","category-portfolio-company-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/splitrock.com\/index.php?rest_route=\/wp\/v2\/posts\/3661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/splitrock.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/splitrock.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/splitrock.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/splitrock.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3661"}],"version-history":[{"count":0,"href":"https:\/\/splitrock.com\/index.php?rest_route=\/wp\/v2\/posts\/3661\/revisions"}],"wp:attachment":[{"href":"https:\/\/splitrock.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/splitrock.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/splitrock.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTruSignal, Inc. is a leader in Predictive Score Marketing technology, empowering and serving leading platforms and agencies. In August 2017, TruSignal built its ten-thousandth custom predictive audience and continues to accelerate growth. TruSignal uses people-based offline data, predictive scoring and cross-channel ID matching to deliver a more advanced end-to-end modeling solution for platforms and agencies to enhance existing solutions that help marketers and advertisers more effectively target the right people and pay the right price for every impression for measurable business growth across marketing initiatives. TruSignal\u2019s team brings decades of experience in data-driven marketing, predictive analytics and scalable Big Data management. TruSignal\u2019s investors include Redpoint Ventures, Split Rock Partners and Tenaya Capital.<\/p>\n