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GSI and 8thBridge Partner to Drive Social Commerce

Stacy Campbell-Kraft

GSI and 8thBridge Partner to Drive Social Commerce

Partnership enables the world’s leading brands and retailers to monetize social commerce

KING OF PRUSSIA, Pa. and MINNEAPOLIS, MN—Jan. 31, 2013—GSI Commerce, a leading provider of omnichannel commerce and interactive marketing solutions, and social commerce software leader 8thBridge, today announced the integration of 8thBridge’s social commerce platform, 8thBridge Graphite™, with GSI’s webstore technology, marketing services products, and agency services.

The strategic partnership, which taps into the friends of more than one billion consumers on the social graph, will empower the world’s leading brands and retailers to drive, monetize and track social commerce at unparalleled scale.

“For the first time, social engagement and commerce capabilities are available across GSI’s connected consumer experience, enabling earned value creation and revenue generation—all grounded with powerful analytics,” said Reuben Hendell, chief strategy officer for GSI Commerce. “Our partnership with 8thBridge, the only company to have cracked the social commerce code, moves social commerce from the top of the purchasing funnel through the entire funnel, and allows GSI to weave social functionality throughout our commerce ecosystems as a true performance channel.”

GSI’s integration of 8thBridge’s social commerce technology across its end-to-end commerce platform will enable brands and retailers to:

  • Better engage with their customers and brand advocates
  • Build immediate and long-term communal value to drive loyalty
  • Convert on social as a direct and indirect sales channel
  • Harvest rich social data insights

“This is a major industry milestone for social commerce and for 8thBridge,” said Wade Gerten, founder and CEO of 8thBridge. “GSI is one of the largest providers of omnichannel commerce services in the world. We look forward to working with their team to develop and deliver holistic social commerce strategies.”

About 8thBridge 8thBridge, Inc. helps retailers and brands to monetize social media. Clients use 8thBridge technology and expertise to create socially-engaging shopping experiences for their customers in exchange for rich social date which provides a deeper level of customer insight than ever available before. Customers are empowered to share how they feel about a brand’s products, organize the things that they love, and get rewarded for their expertise and influence. 8thBridge is a pioneer in social commerce. From the groundbreaking early days of F-Commerce with 1-800-Flowers in 2009, to the award winning Delta Air Lines social travel planning app in 2010, to the 2012 launch of the Ticketmaster Timeline app, the world’s most respected brands have partnered with 8thBridge. 8thBridge is a Facebook Preferred Marketing Developer and is funded by Split Rock Partners and Trident Capital. For more information on 8thBridge, visit www.8thbridge.com.

About GSI Commerce GSI Commerce® enables omnichannel commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, and London. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.